Food loss is the result of food that can still be eaten being thrown away. a 2020 consumer awareness survey reveals that people’s awareness of sustainability is growing as they “feel that their lives are connected to society through the Coronavirus Pandemic”. As the awareness of each individual is changing, more and more people are taking steps to reduce food loss, and restaurants are being forced to address the food loss issue.

The government PR agency states, “In order to reduce food loss, it is important for every household and business to be aware of and aim to reduce it,” and calls for the importance of “starting with what you can do first,” even if it is a small effort.

In restaurants, first incorporate food-loss ingredients into one menu item and offer it in limited quantities and for a limited time at events. While understanding the operations from procurement, preparation, and serving, it may be a good idea to present it as a regular menu item after referring to customers’ reactions.

On August 27, 2022, an event will be held to sell shaved ice with syrup made from food loss ingredients. The event will be held by “Kuramoto Ice Corporation“, which manufactures, processes, and sells ice, and “Nikko Company“, a tableware manufacturer. Both are well-established companies headquartered in Ishikawa Prefecture that have been in business for over 100 years.

The shaved ice is made of “Kanazawa Himuro,” a brand of ice produced by Kuramoto Ice Corporation. The “Tomato and Sake Lees Syrup” is made from food loss ingredients, including off-spec tomatoes from Ishikawa Prefecture’s “Hachi Kobo Andplant” and sake lees from Ishikawa Prefecture’s “Fukumitsuya”, which produces daiginjo.

The shaved ice is sold at Nikko’s general store ” LOST AND FOUND TOKYO STORE ” in Tomigaya, Tokyo. The shaved ice is served in fine bone china containers and spoons made at Nikko’s own factory in Ishikawa Prefecture, instead of plastic or disposable containers.
Nikko also recycles out-of-spec fine bone china tableware produced in the manufacturing process into a proprietary fertilizer called “BONEARTH“.

The strawberry, blue Hawaii, and melon syrups on this menu use no coloring, so the combination of pure white ice, pure white syrup, and a pure white bowl & spoon is a new dish to look at.


Kuramoto Ice Corporation × NIKKO
Jun Fuwa Shaved ice served in fine bone china bowls by Kanazawa Himuro.

[Date & Time] Saturday, August 27, 2022 11:00 a.m. – 6:00 p.m.
[Venue] LOST AND FOUND TOKYO STORE B1 floor / 1-15-12 Tomigaya, Shibuya-ku, Tokyo 151-0063 , Japan
[Menu]
Tomato and sakekasu shaved ice (syrup made from food loss) / 600 yen
Shaved ice with boucha milk / 600 yen
Pure white strawberries / 500 yen
Pure white Blue Hawaii / 500 yen
White melon / 500 yen

※Limited to 50 servings

 

This is the first time that Kuramoto Ice Corporation, which manufactures, processes, and sells ice as well as operates a mobile shaved ice store, has held an event in Tokyo. Kuramoto Ice Corporation and Nikko are not only homegrown companies, but also share the same aspiration to “work toward sustainability”. That is why this event was realized. Even though it would be difficult for a single store to realize this project alone, by working together with various companies, stores, and organizations, it is likely to bring us one step closer to the realization of sustainability.

[For inquiries about event cooperation, click here.]

[Related Article]

飲食店が実践したい、世界の食品ロス削減アイデア8選

[Reference Site] Dentsu: Toward a More Sustainable World. Five shifts in consumer awareness brought about by the Corona disaster
[Reference site] Government of Japan: Mottainai (What a waste)! Let’s reduce “food loss” which is thrown away even though it can be eaten.

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