Coffee that can contribute to education support in Myanmar. The label features a picture drawn by a child living in an institution.


The SDGs include “Eliminate Poverty” as the first goal, and it can be said that solving the problem of poverty is indispensable for realizing a sustainable society.

In Myanmar, among other countries, child poverty has worsened against the backdrop of the HIV infection problem: since the mid-1990s, the number of AIDS cases due to migrant workers, prostitution, and human trafficking has increased, and as many as 17,000 people have died annually. As a result, children in Myanmar who have lost parents to AIDS have become impoverished, unable to obtain adequate food and educational opportunities. In addition, the vicious cycle of poverty put them at risk as targets of prostitution and human trafficking.

In 2010, Japan Heart, an international medical NGO, established “Dream Train” in Yangon, the largest city in Myanmar. Dream Train accepts children who have lost their parents, children who cannot receive an education due to poverty, and children who have become refugees due to the current situation, and supports their education and employment. Through the operation of the facility, the goal is to support children in Myanmar so that they can live a life with peace of mind and become independent with dreams.

On November 1, 2023, the company began selling Myanmar drip coffee with drawings by the children living on the Dream Train. A portion of the proceeds will be used to support educational activities for children in Myanmar.

Japan Heart

The drip coffee is produced by “AMAYAR COFFEE”, a women’s coffee producer group founded by Su Su Aung, who is from the Danu ethnic minority in Myanmar. Amaya Coffee grows coffee using natural farming methods that do not use pesticides or chemical fertilizers. The coffee has received a cupping score of 80 points or higher, which is certified as specialty coffee by SCAA (Specialty Coffee Association of America), an international evaluation organization, and is highly acclaimed worldwide.

“Beans Connected Co., Ltd.”, which handles drip coffee, hopes to convey not only the appeal of Myanmar coffee, which is still not well known in Japan, but also the thoughts of the women who produce it.

Coffee is an essential part of restaurants, cafes, and hotels. If coffee production declines due to poverty among coffee growers and deterioration of working conditions, it could accelerate the “coffee 2050 problem“. At the same time, the achievement of the SDGs goals, such as combating poverty and hunger, would also be delayed.

By actively sourcing and providing sustainable coffee like AMAYAR COFFEE, profits will be returned to the producers, promoting economic independence and protecting the lives and future of children. In addition, the visually impressive packaging will easily catch the eye of customers. How about introducing the producer’s thoughts widely in communication with customers?

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【Reference site】 [Designed by a child in Myanmar] Myanmar coffee with a label drawn by a child who has a dream in spite of the current situation is now on sale!
[Reference site] Dream Train | Education and Independence Support | About Activities | JAPAN HEART
[Reference site] RoCoBeL

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