What makes a restaurant fair trade compliant? Learn about our commitment to sustainable food culture


The fair trade system is attracting attention as a way to improve the lives and independence of producers and workers in developing countries. Fair trade is a system that provides fair compensation to agricultural producers and workers in developing countries to support sustainable agriculture and production.

Many restaurants and hotels in Japan may also want to engage in sustainable activities by incorporating fair trade.

This article presents examples of fair trade-related initiatives by restaurants and hotels. By understanding the appeal and necessity of fair trade, hints for a sustainable food culture may emerge.

[Related Article] What is table source/fair trade?

Examples of Fair Trade Initiatives

Fair trade initiatives are spreading for a sustainable future. Here are some examples of restaurants and hotels that are actually involved in fair trade.

Restaurant Initiatives

Here are some examples of restaurants that endorse fair trade and support a sustainable food culture.

All of the restaurants are members of “the Sustainable Restaurant Association of Japan (SRA-J)“, which is a general incorporated association that develops the restaurant rating program “Food Made Good” to realize sustainable food service, and are implementing sustainable initiatives from a multifaceted perspective, including the global environment and human rights.


Bottega Blue, an Italian restaurant in Ashiya City, Hyogo Prefecture, uses fair trade certified ingredients and seasonings in the food served at the restaurant.

Fair trade chocolate and sugar are also used in the “rich chocolate terrine” available on the e-commerce site. This terrine is a gluten-free sweet made with rice flour, making it suitable for people with wheat allergies.

The restaurant is also the first restaurant in Japan of the Japan Sustainable Restaurant Association, and has been actively working to create a sustainable restaurant, including a commitment to “zero food loss” since its opening.

[Related Article] “Zero Food Loss” when you realize it. BOTTEGA BLUE, an Italian restaurant in Ashiya, Hyogo

Trattoria qenaru

Trattoria qenaru, located in Hiruzen Kogen, Maniwa City, Okayama Prefecture, is an Italian restaurant that serves locally produced, locally consumed food.The company offers coffee and tea with fair trade certification and other sustainable certifications.

Qenaru also offers a full range of locally produced and consumed foods. Eggs are heirloom eggs from Okayama Prefecture, which are produced in consideration of animal welfare. For dairy products, they use local and domestic ingredients, such as Hiruzen Jersey from Hiruzen.

The uniforms are made of “banana denim,” a unique fabric made from the fibers of banana trees, which are incinerated in large quantities every year. It is dyed a deep brown using coffee starch.

[Related article] Enjoy not only the “Hare” but also the “Ke”. Hiruzen Circulation Restaurant “qenaru”


TRONCONE, located in Tokorozawa City, Saitama Prefecture, is an Italian restaurant that focuses on ingredients.He thinks about fair trade and ethical issues and selects ingredients from an environmentally friendly perspective.

The company is also working to reduce its environmental impact by collecting bottled containers for takeout and delivery, and using as little plastic as possible.


ITOCHU SDGs STUDIO RESTAURANT Hoshi no Kitchen, located in Minato-ku, Tokyo, is a future-oriented restaurant that offers a sustainable food experience.They offer fair trade chocolates and earth-friendly plant-based cheeses.

The gallery space will also feature sustainable items such as “KAKI ENERGY BAR”, a domestic energy bar made of plant-based materials, and “BONEARTH“, a fertilizer made from discarded tableware. Visitors can purchase online from a QR code on the spot.

Hotel Initiatives

Here are some examples of hotels that support fair trade and sustainable social activities.

Cross Hotel Sapporo

Cross Hotel Sapporo, operated by ORIX Hotel Management Corporation, is a hotel that offers accommodation plans to experience fair trade products.In addition to serving fair trade certified coffee and wine in its restaurants, the company is also involved in the production of masks made from fair trade certified cotton.

In cooperation with “Mintaru“, a fair trade specialty store in Sapporo, they also sell fair trade products such as fair trade chocolates, pouches and accessories made in developing countries.

Hotel JAL City Haneda Tokyo

Hotel JAL City Haneda Tokyo, operated by ORIX Hotel Management Corporation, is offering a lodging plan that allows guests to experience international fair trade certified products. Guestroom bath towels, hand towels, and guest towels are made of Japanese fair trade cotton towels.

In addition, at breakfast, which uses fair trade ingredients, guests can taste chocolates from Divine, which is run by cacao farmers, and Uva tea grown in the Uva region of Sri Lanka.

Rokkon Guest house

Rokkon Guest house , located in Nakagyo-ku, Kyoto, offers fair trade soap and fair trade organic cotton pajama amenities that meet strict fair trade standards.

In addition, two types of power sources are used for electricity in the guesthouse: FIT electricity and renewable energy. We are also working on the use of energy with less impact on the global environment.

Yokohama Royal Park Hotel

Yokohama Royal Park Hotel, operated by the Mitsubishi Estate Group, is a hotel that offers international fair trade certified wines and coffee.

Other environmentally friendly multifaceted initiatives include the introduction of eco-friendly amenities such as a 40% reduction in the use of plastic and mineral water made from 100% recycled plastic bottles.

The need and attraction for restaurants to engage in fair trade

More and more restaurants are engaging in fair trade to contribute to the realization of a sustainable society. Let us introduce the necessity for restaurants to engage in fair trade and the appeal of each.

The need for restaurants to engage in fair trade

This section will explain why it is important for restaurants to engage in fair trade and why it is necessary.

To make clients aware of labor issues in developing countries

One of the needs for restaurants to engage in fair trade is to make customers aware of labor issues in developing countries. Offering fair trade menus and amenities can help customers understand the stories behind the products and the conditions of the workers.

To contribute to the realization of a sustainable society

The food and beverage industry has a significant influence in food procurement. By adopting fair trade ingredients, restaurants can help improve the lives of producers and workers in developing countries and contribute to the realization of a sustainable society.

Attractiveness of restaurants to engage in fair trade

Here, we will discuss what the benefits are for restaurants to engage in fair trade and its appeal.

Leads to recognition of sustainable attitudes

When restaurants engage in fair trade, they create a point of contact with people who are conscious of sustainability and social contribution. It will improve the image of the restaurant and help to build long-term customer loyalty through empathy.

In addition, by communicating the use of fair trade ingredients, the company can demonstrate to customers its commitment to ingredients and the store’s sustainable stance.

Menu differentiation.

An original menu featuring fair trade ingredients is one element of differentiation in the highly competitive restaurant industry. Sustainability-conscious customers are looking for diverse food cultures and sustainable options, and responding to their demands will attract more customers.

Leads to an increase in the unit price per customer

Since most fair trade ingredients are produced using organic methods and manual labor, the purchase price of these ingredients is higher than that of conventional products. However, the use of fair trade ingredients in dishes can increase the value of the menu, thus raising the price of the menu itself.

The use of fair trade ingredients can also be said to increase the price per customer.


What Restaurants Can Do to Promote Fair Trade

Promoting fair trade can be a great approach to global issues. Here is what restaurants can do to promote fair trade.

Sourcing Fair Trade Foods

The first thing that restaurants should consider in promoting fair trade is sourcing Fair Trade certified ingredients. By actively sourcing Fairtrade-certified ingredients, restaurants can help ensure that agricultural producers and workers receive fair compensation and contribute to a sustainable food supply.

Fairtrade-certified agricultural products and food ingredients are also being supplied in Japan. By partnering with local suppliers, we can work to promote fair trade while supporting the local economy.

Sourcing fair trade ingredients is the first step for restaurants to contribute to fair trade and will be the foundation for providing customers with high-quality, ethical choices.

Dissemination of information on fair trade

Information dissemination is an important part of a restaurant’s commitment to fair trade. By communicating the philosophy of fair trade and the values behind it to customers, it will provide an opportunity for customers with a high level of sustainability awareness to become aware of the concept, and will also improve the image of the restaurant.

For example, one way is to use store websites and social networking sites to disseminate information about fair trade.

In addition, regular events and campaigns related to fair trade, such as providing opportunities to learn about fair trade principles through tastings and lectures, would provide new points of contact with customers.

The dissemination of information about Fair Trade by restaurants is an essential initiative to increase customer interest in a sustainable food supply and to promote the spread and support of Fair Trade.

Conducting in-house seminars on fair trade

It is also important to educate restaurant staff by conducting in-house seminars on fair trade. For example, training staff to be able to explain Fairtrade ingredients on the menu.

Ensuring that each and every staff member understands the philosophy of fair trade and is able to communicate to customers the store’s commitment to fair trade foods and its support for developing countries should lead to increased customer satisfaction.


Let’s promote fair trade and protect the future of food.

The concept of fair trade is closely connected to our food. The commitment to fair trade by restaurants and hotels will help to build a sustainable society.

In addition, by engaging in fair trade, the store will be one step closer to achieving sustainability and will also be able to differentiate itself from other stores.

[Related Article]


[Reference site] BOTTEGA BLUE
[Reference site] Trattoria qenaru
[Reference site] TRONCONE
[Reference site] Hoshi no Kitchen
[Reference site] Cross Hotel Sapporo
[Reference site] Hotel JAL City Haneda Tokyo
[Reference site] Rokkon Guest House
[Reference site] Yokohama Royal Park Hotel

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